About me
.jpg)
I approach UX as a systems problem. Across 10+ years working in visual, graphic, and merchandising design, including owning two hospitality brands and an e-commerce venture, and now as a UX strategist, I've learned that great customer experiences come from aligning many moving parts: teams, platforms, checkout flows, and service touchpoints into one coherent journey. I focus on translating research and stakeholder input into strategic frameworks that scale.
12+
YEARS EXPERIENCE
40K
PROJECTS DONE
500+
SATISFIED CLIENTS
3
AWARD WINNER
MY CAREER STORY
Most of my projects start the same way — a business goal, a tangled set of systems, and a blank page waiting to turn into something coherent. What began with graphic design grew into a career across branding, product, and UX/UI strategy, shaping cross-functional journeys, digital products, and multi-touchpoint experiences for companies big and small, including two hospitality brands and an e-commerce venture I've personally owned and operated.
Along the way, I've led creative and cross-functional teams, launched multimillion-dollar projects, and earned gold and silver at the American Advertising Awards. But the thread has always been the same: aligning complex systems and stakeholders into experiences people can see, touch, and remember.
AWARDS
ADDY Awards - Gold
Diablo IV: Made By Demons Campaign
2024
ADDY Awards - Gold
Typeface design- Endangered Birds Card Deck
2023
ADDY Awards - Silver
Digital Illustration - Endangered Birds Card Deck
2023
Education
Professional certificate of UI/UX Design
UX Design Institute - Dublin, Ireland
2025
Master of Advertising and digital communication
Savannah college of art and design , SCAD - Atlanta, Georgia
2024
MBA
University of Management - FMUT
2021
Skills
Design & Creative
Marketing & Strategy
Technical Tools
Project & Collaboration
EXPERIENCE
Graphic Designer
2013-2016
Visual Experience Designer
2016-2022
Product Designer
2022-Present
TESTIMONIALS
Afshin is wonderful to work with. His expertise are leadership, handle multiple projects with innovative and creative ideas. His hardworking ethic made a dramatic difference in Merchandising team after he joined the team.
Afshin is hard working, committed, ambitious employee who would always stay focused on getting things done the best possible way.He's the kind of guy who does not fear challenges and will always come up with a solution.
I had the pleasure of working with Afshin at MTN for over eight years. He is creative, dependable, and highly driven. His expertise in sales, marketing, and merchandising delivered strong results across 10,000+ sales points. Afshin is also a true team player who brings out the best in those around him.
