Afshin
Esmaeili
A seasoned UI/UX designer dedicated to bridging creativity with user-centric design principles, sculpting intuitive digital experiences that resonate with audiences. With a knack for transforming ideas into visually compelling interfaces.
Based in Roswell, GA, United States
I'm a UX strategist and systems designer with 12+ years of experience shaping end-to-end customer journeys across web, mobile, and in-person touchpoints.
Beyond client work, I've owned and operated two hospitality brands and an e-commerce business, giving me first-hand experience connecting checkout, loyalty, and service systems into one cohesive customer experience. I specialize in turning research and business goals into strategic frameworks that hold up at enterprise scale.
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
Multidisciplinary Designer & Brand Architect
RECENT PROJECTS
Peach Jet
Clear booking, transparent pricing, and a seamless path from search to seat.
Hiraku
A subtle wellness companion that helps you pause, reflect, and grow, without the labels.
Persian Basket App
Persian Basket brings authentic Persian meals and groceries to your doorstep with freshness, convenience, and cultural flavor.
Gentle Monster
A bold, minimal concept that blends fashion and digital presence, capturing Gentle Monster’s avant-garde spirit in a sleek, modern web experience.
SERVICES
Website Design
I create websites that are clean, responsive, and user-friendly, designed to capture attention and tell your brand’s story. My focus is on blending creativity with functionality, so your site looks great and works seamlessly across all devices.
App Design
I design apps that are intuitive, engaging, and easy to use, crafted to give users a seamless experience from the first tap. Every screen is built with both function and style in mind, ensuring your app looks great and feels effortless to navigate.
Campaign & Marketing
I create bold, strategic campaigns that connect brands with people, across launches, activations, and social media.
Branding
I build brand identities that are clear, memorable, and authentic. From logos and visual systems to tone of voice and storytelling, my focus is on creating brands that connect with people and stand out with purpose.
Creative Direction
I help brands shape bold, cohesive narratives that connect with their audiences. From concept development to execution, I guide the creative process across campaigns, branding, and digital products, ensuring every detail aligns with the bigger vision and delivers impact.
TESTIMONIALS
Afshin is wonderful to work with. His expertise are leadership, handle multiple projects with innovative and creative ideas. His hardworking ethic made a dramatic difference in Merchandising team after he joined the team.
Afshin is hard working, committed, ambitious employee who would always stay focused on getting things done the best possible way.He's the kind of guy who does not fear challenges and will always come up with a solution.
I had the pleasure of working with Afshin at MTN for over eight years. He is creative, dependable, and highly driven. His expertise in sales, marketing, and merchandising delivered strong results across 10,000+ sales points. Afshin is also a true team player who brings out the best in those around him.
