Persian Basket App

Project Overview

The Persian Basket app is designed to make authentic Persian meals and groceries accessible in a modern, convenient way. The challenge was to create a platform that feels simple and trustworthy while highlighting the freshness, cultural value, and weekly rotation of ready-to-eat meals — without the preservatives and frozen products common in similar services.

The Problem / Gaps Identified

1. Limited access to Persian meals – Few digital platforms deliver authentic Persian cuisine to a broad audience.
2. Lack of freshness – Many meal services rely on frozen or heavily processed food.
3. Confusing menus – Rotating meals and cultural dishes can overwhelm or confuse new users.
4. Weak cultural storytelling – Competing apps fail to communicate the richness of Persian food and culture.
5. User experience gaps – Existing grocery/meal delivery apps often feel cluttered or transactional, lacking warmth and trust.

Goals

• Build a seamless, easy-to-use ordering experience for meals and groceries.
• Emphasize fresh, preservative-free meals with weekly rotations.
• Create clarity around menu options for both Persian and non-Persian users.
• Showcase Persian culture through visuals, storytelling, and design language.
• Deliver a clean, consistent, and trustworthy digital experience.

Process & Work Steps

1. Research
   • Studied user expectations around meal delivery apps (Uber Eats, DoorDash, niche cultural food platforms).
   • Gathered insights on barriers for new users unfamiliar with Persian cuisine.
2. Information Architecture
   • Defined two main flows: Ready-to-Eat Meals → Weekly Menu and Groceries → Fresh Persian Products.
   • Simplified navigation to highlight freshness and cultural storytelling.
3. Wireframes
   • Mapped simple journeys for ordering meals and browsing groceries.
   • Iterated to reduce confusion and highlight weekly rotation.
4. Design System
   • Warm, inviting colors inspired by Persian culture.
   • Clear typography and reusable UI components for consistency.
5. Prototyping & Testing
   • Tested with users familiar and unfamiliar with Persian food.
   • Refined onboarding and menu presentation to feel intuitive.

Solutions Delivered

• Freshness Guarantee → Meals highlighted as preservative-free and delivered cool, never frozen.
• Rotating Weekly Menu → Dynamic CMS showcasing variety and seasonality.
• Cultural Storytelling → Copy, imagery, and UI design celebrating Persian heritage.
• Streamlined Navigation → Clear paths for groceries and ready-to-eat meals.
• Consistent Design System → Reusable, culturally inspired components that built trust and brand recognition.

Outcome

The Persian Basket app bridges tradition and modern convenience, bringing Persian flavors and culture to a broader audience. By solving issues of freshness, clarity, and cultural connection, the app delivers an experience that feels authentic, approachable, and rooted in heritage — while staying modern and easy to use.

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