Peach Jet

Role: Sole UX/UI & Product Designer
Context: Independent product concept
Focus: Journey architecture · Interaction design · Visual systems · Prototyping

The Challenge

Flight booking requires travelers to evaluate schedules, fares, seats, baggage, and optional services within a single transaction. As decisions accumulate, it can become difficult to understand the total cost or revise an earlier selection.

The challenge was to make that complexity manageable without removing information necessary for an informed purchase.

My Role & Strategic Response

I owned the design from initial exploration through journey structure, wireframes, interface design, and prototyping.

My strategy centered on progressive decision-making: organize related tasks into recognizable stages, keep pricing connected to selections, and preserve opportunities to review and revise.

Design Resolution

I structured the experience around Search, Flight Selection, Seats & Extras, and Review & Checkout. Supporting tasks, including passenger details, sit within this broader sequence.

A visual seat map connects selections with the aircraft layout. Pricing information supports comparison, while a consolidated summary creates a final review point before payment. Repeated navigation and control patterns establish consistency throughout the journey.

Outcome

Peach Jet presents a complete booking concept and a foundation for evaluating cost comprehension, seat selection, and editing behavior. It demonstrates my ability to translate a complex transaction into a structured interface.

Independent concept; improvements in live booking performance have not been measured.