Peach Jet

Project Overview

Peach Jet is a flight booking app concept created to simplify air travel. The challenge was to design a booking flow that feels fast, intuitive, and transparent — avoiding the clutter and confusion common in existing airline apps.

The Problem / Gaps Identified

1. Complex booking flows – Existing airline apps overwhelm users with too many steps, unclear navigation, and hidden fees.
2. Lack of price transparency – Users often feel tricked by sudden add-ons at checkout.
3. Difficult seat selection – Many apps bury seat maps or make the process confusing.
4. Inconsistent design language – Disjointed UI elements lead to poor user trust.
5. Accessibility gaps – Lack of proper hierarchy, contrast, and assistive design for different users.

Goals

• Create a clear, fast booking experience from search to checkout.
• Ensure transparent pricing with no hidden surprises.
• Make seat selection easy and visual.
• Build a cohesive design system for scalability.
• Improve accessibility and inclusivity across the app.

Process & Work Steps

1.

Research

• Competitive analysis of Delta, United, Southwest, Turkish Airlines apps.
• User feedback highlighted frustration with checkout and seat selection.

2.

Information Architecture

• Streamlined the booking flow into fewer, logical steps.
• Prioritized key actions: Search → Select Flight → Seat → Checkout.

3.

Wireframes

• Low-fidelity sketches to map user journeys.
• Iterated to reduce clicks and distractions.

4.

Design System

• Created a visual language with color, typography, and icons aligned to Peach Jet’s identity.
• Built reusable components for consistency.

5.

Prototyping & Testing

• Interactive prototypes tested with users.
• Iterations focused on reducing booking time and clarifying price transparency.

Solutions Delivered

• Simplified Search & Checkout → Reduced steps from 7 to 4, making the flow faster.
• Transparent Pricing → Clear breakdown of fees before checkout.
• Visual Seat Map → Easy drag-and-select interface for choosing seats.
• Consistent Design System → Reusable components improved UI consistency.
• Accessibility Enhancements → Better contrast, larger touch targets, and clear hierarchy.

Outcome

The Peach Jet concept app offers a streamlined, transparent, and enjoyable booking process. By addressing gaps in existing airline apps, it demonstrates how thoughtful UX and clean design can transform a routine task into a smooth experience.

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