Scatto Beer

Focus: Brand strategy · Visual identity · Packaging · Launch concepts
Context: Conceptual craft-beer brand

The Challenge

Scatto required an identity that could draw from Roman heritage while remaining relevant to a contemporary craft-beer context.

The design challenge was to turn historical inspiration into a usable brand system: recognizable across products, expressive on packaging, and adaptable beyond the shelf.

My Role & Strategic Response

I developed the brand concept and design direction across identity, packaging, and proposed launch applications.

My strategy was to establish a focused visual vocabulary rather than accumulate historical references. Gladiator imagery, Roman tiling, typography, and color each had a defined role within the identity.

Design Resolution

Gladiator masks informed the packaging illustrations, while Roman tiling influenced the palette. The logo, typography, and recurring graphic elements connect three distinct can designs into a recognizable product family.

Outer packaging extends the identity, and proposed retail, social, and experiential applications demonstrate how the brand could maintain consistency across different contexts.

Outcome

Scatto delivers a coordinated brand and packaging concept. The project demonstrates how I translate a strategic reference into a visual system that supports both differentiation and consistency.